How a Small Family Business is Becoming a Leader in the New York Cannabis Market

Meet the women of privately held, family-owned, medical marijuana company Etain Health. They’re resilient, strategic and insistent on treating each customer as one of their own. 

FOR IMMEDIATE RELEASE: Etain is currently New York’s only women-owned, family-run and vertically integrated cannabis company.

PRESS RELEASE: Hillary Peckham started Etain with her mother Amy and sister Keeley. It all began in honor of the matriarch of the family, Frances “Granny Franny” Keeffe. “

NEW YORK: During Granny Franny’s battle with amyotrophic lateral sclerosis (ALS), the three began researching medical marijuana as an alternative treatment.

The discovery of potential benefits combined with the passing of the Compassionate Care Act in 2014, initiated the launch of Etain Medical Marijuana.

The knowledge that each Etain customer is also someone’s parent, spouse, child or sibling is what gives the company its personable touch with a family-first approach and a deep focus on quality and service. 

So what’s with the namesake Etain? COO Hillary Peckham explained, “Etain is a Gallic goddess in Irish mythology. She’s the protagonist of many legends and represents women in a transformational capacity. This is the perfect way to honor my mother’s Irish heritage while giving a nod to a female-run business.”

Etain offers a little bit of everything: flower, tinctures, timed-release capsules, vapes, topicals, lozenges, and even a water-soluble powder.

With a staff size of 60 people, and operating only within the state of New York, Etain definitely falls into the small business category.

The Peckham women believe this has some benefits. “I think in some ways it’s given us the ability to be more nimble and flexible. We all have the same goals and we work really hard,” commented CEO Amy Peckham.

Etain operates its cultivation and manufacturing out of Chesterton, has dispensaries in Yonkers, Kingston, Syracuse and a flagship in Midtown East, New York City. And as one of only 10 companies in the state with a license to manufacture and distribute medical marijuana, Etain is well positioned for the inevitable growth toward federal legalization.