How a Small Family Business is Becoming a Leader in the New York Cannabis Market

Meet the women of privately held, family-owned, medical marijuana company Etain Health. They’re resilient, strategic and insistent on treating each customer as one of their own. 

FOR IMMEDIATE RELEASE: Etain is currently New York’s only women-owned, family-run and vertically integrated cannabis company.

PRESS RELEASE: Hillary Peckham started Etain with her mother Amy and sister Keeley. It all began in honor of the matriarch of the family, Frances “Granny Franny” Keeffe. “

NEW YORK: During Granny Franny’s battle with amyotrophic lateral sclerosis (ALS), the three began researching medical marijuana as an alternative treatment.

The discovery of potential benefits combined with the passing of the Compassionate Care Act in 2014, initiated the launch of Etain Medical Marijuana.

The knowledge that each Etain customer is also someone’s parent, spouse, child or sibling is what gives the company its personable touch with a family-first approach and a deep focus on quality and service. 

So what’s with the namesake Etain? COO Hillary Peckham explained, “Etain is a Gallic goddess in Irish mythology. She’s the protagonist of many legends and represents women in a transformational capacity. This is the perfect way to honor my mother’s Irish heritage while giving a nod to a female-run business.”

Etain offers a little bit of everything: flower, tinctures, timed-release capsules, vapes, topicals, lozenges, and even a water-soluble powder.

With a staff size of 60 people, and operating only within the state of New York, Etain definitely falls into the small business category.

The Peckham women believe this has some benefits. “I think in some ways it’s given us the ability to be more nimble and flexible. We all have the same goals and we work really hard,” commented CEO Amy Peckham.

Etain operates its cultivation and manufacturing out of Chesterton, has dispensaries in Yonkers, Kingston, Syracuse and a flagship in Midtown East, New York City. And as one of only 10 companies in the state with a license to manufacture and distribute medical marijuana, Etain is well positioned for the inevitable growth toward federal legalization. 

Re-Enacted Portrait of Gloria Steinem and Dorothy Pitman Hughes in Iconic 1971 Pose of Female Empowerment and Equal Rights Taken by Daniel Bagan Accepted Into Smithsonian National Portrait Gallery Collection

The image of women side-by-side with fists raised in message of equal rights, resonates with a new generation


ST. AUGUSTINE, Fla., October 17, 2017 (PressReleaseNewsCenter.com) – A re-enacted photographic portrait of Gloria Steinem and Dorothy Pitman Hughes in their iconic 1971 “raised fists” stance taken by St. Augustine photographer Daniel Bagan, added this month to the Smithsonian National Portrait Gallery collection, gives new life to the significance and power of their historic statement of equal rights for women and blacks. More than 45 years since the original Dan Wynn image appeared in Esquire magazine, their message has not dimmed with age.

The portrait will be displayed in the Museum of the City of New York’s exhibition Beyond Suffrage: A Century of New York Women in Politics, which opened on Oct. 10, 2017. It was unveiled on Oct. 9 at the Thomas G. Carpenter Library at the University of North Florida in Jacksonville, Florida, where Pitman Hughes lives and continues her activism.

The symbolism of a black and white woman standing together, demonstrating the black power salute is as important now as it was in the 70s.

DOROTHY PITMAN HUGHES

FEMINIST, CHILD WELFARE ADVOCATE AND AFRICAN-AMERICAN ACTIVISTFor Pitman Hughes and Steinem, the new portrait featuring the defiant black power salute again helps open up a dialogue on sexism and racism that is still vitally needed today, while demonstrating their continued hope for positive change.

“We must have difficult conversations, and it’s also important to talk about the learning, growing, friendship and joy that come from having them,” said Steinem. “So it’s important to say that in real life, neither Dorothy nor I would give up — or be the same without — our near half-century of shared hopes, differences, laughter, and friendship.”

The partnership between Steinem and Pitman Hughes began in the early 1970s as the pair took to the podium to discuss the importance of intersectional feminism. Together they founded Ms. Magazine and the Women’s Action Alliance. Decades later, the impact of their partnership has not waned. Steinem and Pitman Hughes remain an inspiration to activists across the country as they continue to push for racial and gender equality.

“The symbolism of a black and white woman standing together, demonstrating the black power salute is as important now as it was in the 70s,” said Pitman Hughes. “A hundred years of the suffrage movement has not eliminated racism, classism and sexism. Black women and white women can make this change together, but not until we acknowledge and resolve the racism problem that stands between us.”

They have struck their side-by-side, raised fists pose many times over the years. But this new portrait’s photographer, Daniel Bagan said the moment was right to re-capture their symbolism.

“The women were dynamically engaged in their iconic stance, and the result was inspiring,” said Bagan. “Even decades later, their power and beauty show no sign of age, just wisdom reflected in their soft smiles.”

###

About Daniel Bagan

Bagan, based in St. Augustine, Florida, has also launched the “Age of Beauty Project” creating portraits of women between the ages of 50-100. The new Steinem-Pitman Hughes portrait inspired the project, and he shares the proceeds from the sale of their image in support of Pitman Hughes’ continued activism. The project will produce a book titled “Age Of Beauty,” a social commentary on beauty and age. Bagan speaks with women over 50 almost every day, and many say they feel invisible, that they no longer see themselves as beautiful. Bagan hopes the exhibition of his portraits shows that real beauty transcends Madison Avenue’s definition of thin, smooth and young. To learn more and see his work, including acquiring prints of the Steinem-Pitman Hughes portrait, visit: http://www.bagan.photography.

Media contact: Daniel Bagan  | (904) 806-6967 | dan@bagan.me

Source: Bagan Photography

About Vanguard Communications

View Website

Since 1994, Vanguard Communications has provided specialty healthcare marketing with a strategy focused on patient education.